PT. Sinar Sosro under its parent company, PT. Anggada Putra Rekso Mulia has dominated most markets in Indonesia. To earn more income and bring benefits to the country, the Botol Sosro Company has managed to expand internationally by exporting its products around the world, mostly in Asia, then Europe, and America. Since it is established earlier than other most companies and dominating Indonesian markets, it is quite easier for it to reach international markets and compete against other countries.
Sosro had amazing startegies upon being the best in the market. These are some of their startegies:
1. Excellence in distribution system, making consumers may acquire their products easily and practically anywhere.
2. A strong image brand. since it is launched in 1970s, its taste and product hasn't changed very much making it taste great since then.
3. An effective slogan, which states "any food, drink Teh Botol Sosro" being creative yet catchy.
4. Creating alternative products in competiting in markets. When Sosro had a strong competition and couldn't stand against them, Sosro created a new product in a such different category making it a great innovation in beverages industry.
The Botol Sosro Company always put effort to become the best by evaluating their products and refines it. New products were released based on experiences of earlier forms of products to improve its quality and earn more from its sales. Besides of prioritizing its quality, the Botol Sosro Company also improves its sales by exporting their products internationally. Promotions are often held to attract more customers. New products released are immediately introduced to the market with stunning advertising guaranteeing its sales increasing their income. Internationally competiting, Sosro began promoting their products at airliner services before actually exporting them in other countries, making it an effective way to evaluate its predictio of sales in different countries
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